Its time for change and we deserve better. Beautycounter is doing something about it. There are about 10,000 chemicals commonly found in personal care products—only 10% of those chemicals have safety data. We have banned more than 1,500 ingredients, setting a new health and safety standard — all while ensuring our products are effective, and indulgent as any luxe shampoo, lipstick, or oil on the market. Our motto: Beautiful products, made safe. Our mission: To get safer products into the hands of everyone.