Beautycounter creates safe effective skin care and cosmetics for women and families. We meticulously screen our ingredients for safety, so your beauty rituals come with peace of mind. Beautycounter's mission is to get safer products into the hands of everyone. Decades of studies indicate that serious health issues (including, but not limited to, asthma, cancer, and infertility) are on the rise, due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home. There are more than 80,000 chemicals on the market today. Many don’t have any safety data. This is particularly true of those used in the skin care and beauty industry. At Beautycounter, we’re committed to a health and safety standard that goes well beyond what’s required by U.S. and Canadian law: We’ve banned the use of more than 1,500 questionable or harmful chemicals through our Never List—all while ensuring our products perform and that they’re as indulgent as any luxe shampoo, lipstick, or oil in the market. This is about progress—not perfection. Because every little bit counts.